This is not a political blog, but it would be foolish to ignore the fact that 2014 is a general election year. In addition it takes place at a time when the use of social media to assist parties in their campaigns is accelerating.
I have found it interesting to look at how the parties are and are not using social media in 2014. As yet I cannot discern from a lay perspective whether any one party possesses the knack, nor is it clear that some of them and/or their adherents have any idea how to get it.
However, I have found this blog site, Social Media & the 2014 General Election run by Matthew Beveridge to be helpful when considering the area.