If ever you wanted a demonstration of the power of Social Media and the NZ blogosphere consider Busted Blonde, National Business Review and Veuve Cliquot.
The video makes the situation clear:-
Then the outburst of complaint and dismay on Facebook, blogs when NBR said BB had not won, was such as to lead the NBR publisher Barry Colman to stump up with the champagne for BB. No doubt the bad PR that NBR was attracting influenced the decision.
Thus in NZ we had a clear validation of the impact that social media has today. It is hard to imagaine a similar outcome without the digital environment that we have today.