David Winch raised the question of the need for an ongoing client conversation and noted the influence of Ron Baker in this regard.
Note Baker discusses Value Pricing not Value Billing, see his June 2009 article for the Journal of Accountancy.
Here is a clip of Ron Baker (H/T VeraSage Institute) from an interview with The Journal of Accountancy. Baker is talking about The Firm of the Future
Well worth listening to and reflecting upon. The concept of selling Intellectual/Human Capital rather than labour is fascinating.
This audio-visual reminded focibly of why we must talk about this as Value Pricing not Value Billing.