Blogging as a communication tool


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Andrew Sullivan who writes for the Atlantic and has a blog there The Daily Dish, has written an essay for the new edition of The Atlantic. The title of his essay is ‘Why I blog‘.

An abstract reads:-

For centuries, writers have experimented with forms that evoke the imperfection of thought, the inconstancy of human affairs, and the chastening passage of time. But as blogging evolves as a literary form, it is generating a new and quintessentially postmodern idiom that’s enabling writers to express themselves in ways that have never been seen or understood before. Its truths are provisional, and its ethos collective and messy. Yet the interaction it enables between writer and reader is unprecedented, visceral, and sometimes brutal. And make no mistake: it heralds a golden era for journalism.

I know this blog is not about blogging, but it is about communication, amongst other things. In essence that is what Sullivan is writing about. I found Sullivan’s article well worth reading. It provided considerable food for thought.

As a consultant much of what I do involves communication. It is an area where I, like many of us, can improve. Potentially blogging may allow me to enhance communication with clients, teams and colleagues.

I see blogging as a means to improve project communication and feedback. In this regard it may assist in initiating and sustaining conversation about issues in a way which overcomes some of the traditional barriers.

It would be very interesting to receive comments on how people have used blogs in projects, in management, indeed in anyway and the results they have had both positive and negative. Are there lessons to be learned as to how blogs should be established for specific purposes? Are there pitfalls to be avoided?

I look forward to comments and discussions on this subject.

Of course I may be totally off the wall!

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One response to “Blogging as a communication tool

  1. I have seen blogs used to update the team about the project status.

    I do think, however, that blogging is not ideal for project communication, there are so much specialized tools out there specifically for this issue.

    Some companies use blogs to update the world about their project status (and they use other means for internal communication), personally I like this.

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